Ricardo Sequeira

Instead of selling the Douro to everyone the same way, the campaign asks each visitor what kind of traveller they are: explorer, pilgrim, taster, influencer or entrepreneur. The stand, the kiosk and the multitouch table answer that question and, at the same time, build a segmented database for the tourism communication that comes after the fair.

A 360° campaign, from concept to immersive stand, editorial book, outdoor media in Lisbon and urban activations.

The character visuals were produced with generative AI. Casting and shooting across 19 municipalities didn’t fit the deadline, and producing them in-house gave full control over the campaign’s imagery.

Role: Creative direction (with Hugo Cabral) and strategy. Coordinated a multidisciplinary team (design, development, 3D, video, at 2Play).

Each project reaches people somewhere different: at the League’s stand, in the street and at school.

Interactive table, where a real trophy is the controller. Interaction design and UI/UX.

#LetItRoll, the launch film for the official ball, with freestylers and graffiti coming to life through the streets of Lisbon. Silver at the Prémios Lusófonos da Criatividade. Direction and motion.

Mundo d’O Ligas, a children’s book collection that uses football to talk about bullying, racism and exclusion in schools. Illustration and editorial design.

The 2026 image couldn’t be built on a mark that still read as a trade fair: heavy, static, tied to an older idea of the event. Reshaping the logo came first, as the condition for everything else: a lighter mark that pulls Expofacic towards festival territory without cutting the legacy that fills the grounds every August.

The system grew from a single idea: helium. Floating volumes, sector icons and a variable typeface, all built on lightness and movement.

Mé, the mascot, carries it further than any poster can: she goes from sketch to 3D to cups, wristbands and school activations, where the fair does its environmental education work.

Argued as evolution, never rupture.

Role: Creative direction, rebranding, graphic design, motion design, mascot creation.

An identity dating from 1991 was rebuilt for a 2030 horizon, literally from cut paper, to say that recycling starts at home.

Each colour has a fixed shape, so the brand reads even without relying on colour. We also developed the campaign Sou resto, mas ainda presto!, for the collection of bio-waste.

In 2025, selective waste collection grew by 602 additional tonnes — the highest year-on-year increase since the service began.

Role: Strategy, brand identity, copy, campaign, motion design.

Tinco is the character created for Sotinco, a Grupo CIN brand. Surrounded by his family, he stars in Tou-me nas Tintas – Crónicas de um pintor, a weekly branded-content series published for more than five years. The page has around 11,000 followers and reached higher engagement than the parent brand CIN, which has 538,000.

Role: Strategy, social media.

1. Labialfarma · Pharmaceutical

A series of technical motion videos and scientific illustration for a pharmaceutical company. The challenge was to make complex pharmacological information readable for the people who sell and the people who buy. The videos became one of the company’s main sales tools and are still in use, from Portugal to China. Motion and scientific illustration.

2. ACERT: Festival de Músicas do Mundo

Motion for the 2023 campaign: the festival’s identity set in movement for the line-up announcement, from the main poster to each artist, 12–15 July in Tondela. Motion.

A mascot is the only piece of a brand that walks into the stands. It has to work as a drawing, as a full costume on the pitch and on a scarf in the crowd, and it has to carry a club’s history without turning into a second crest.

Role: Mascot planning and creation.

When a product doesn’t exist yet or a photo can’t sell it, 3D does the job.

Packaging visualisation (Ashwamega, Dietmed) and the portfolio jar you can rotate right here are examples of how I use it to test, present and sell before anything is produced.

Open the project to see 3D packaging taken into motion: product films where the render stands in for the shoot.

Role: 3D modelling, texturing, rendering and motion.

Visual identity for a regional food identity programme. The mark joins three ideas: the sun (food), the landscape (place) and the human hand (identity), applied across stationery and institutional materials.

Role: Brand identity, graphic design.

The mark joins two ideas: Columbus’s egg, a simple solution nobody saw coming, and the tangram, where every piece fits.

Built on a grid, it echoes the triangular geometry of steel structures, and it carries through to the full stationery system.

Role: Brand identity.

Igor had built a career in lighting: the technical side, installed for other people’s events. What he wanted was to sign the work.

The repositioning gave him the ground to stand on — a manifesto, a five-point structure and a line to open with: light isn’t decoration, it’s language. His technical past isn’t hidden, it’s the fourth principle, craft in service of the experience.

The site carries the work and the name together, because authorship needs a face.

Role: Positioning, copy, web design and build.

Live: luzo.pt